Businesses all around the Australia will be forced to switch from ISDN to NBN. NBN Co has said that organisations will be completely disconnected from ISDN by 2022. After this date, companies will be obligated to find new business voice solutions. Many companies have already started their migration to SIP. SIP (Session Initiated Protocol) is a new digital voice solution that manages voice calls with combinations of multimedia video calls, messaging and sharing media – supporting an omni-channel customer engagement model.

Aside from a forced ISDN migration, the key reasons why businesses are considering the switch to SIP are to do with reduced costs, increased productivity and flexibility, building a platform capability around omni-channel customer engagement, and reliability. Like any kind of digital transformation within a company, the change must be carefully planned in order to eliminate pain points. Also read more Why Your Business Must Switch To NBN?

Following are the Top 4 Benefits of SIP for a company:

1. Reduced Costs

Businesses profit from a) the removal of monthly service charges b) each and every call becomes a local one, so no more long distance charges c) you can pay for data and voice as a single communication service, providing cost economies.

2. Mobility and Scalability

SIP provides your company with a fast growth enabler across multiple sites and locations. Combined networks of voice and data connect your employee’s devices via user-friendly VoIP apps. This brings more freedom and flexibility to your employees across on-premises based communication systems and allows enterprise voice connectedness at all times.

3. No Additional Investment in Infrastructure

Comparing to traditional phone services, where your organisations need to wait a couple of days to be connected to a phone line, SIP can add phone lines by connecting handsets/ headsets to data connections. It does not require any further investment in hardware as remote employees can be integrated very easily to your company network with a basic Internet connection.

4. Foundation for Unified Communications (UC) and Omni-Channel

Last but definitely not least, the big business benefit SIP provides is that with a centralised SIP solution in place, the business is well positioned to add UC applications such as video, collaboration, messaging and presence, with all traffic traversing the same infrastructure.

This can also be extended to providing more interaction channels and engagement options for end customers of a business, in a true omni-channel model.

SIP is the right solution for many companies who are ready to gain the benefits of internet-based voice lines and build a relationship with a VoIP vender in order to move their business communication solutions to the cloud. If your business has ever struggled with unclear monthly phone bills, unreliable phone lines, high phone costs, or constantly interrupted on-site phone lines with remote employee mobile devices, your organisation might significantly benefit from switching to SIP.


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