It’s no secret that in today’s day and age, a company’s website along with their social media presence will be the first thing any lead will look at in order to form their initial perception of the business. It’s not even drastic to say that the first impressions based on a website will either make or break a potential sale. This is why we have worked hard with a few of our current clients to bring each of them a detailed Google Analytics report that outlines not only the things they are doing right in terms of their digital marketing efforts, but also where significant and potential holes may be evident within their website that are more detrimental to a brand and business than those involved may realize.

google analytics

Now you may be thinking as to how we specifically are able to measure the efficiency of a website based strictly off of Google Analytics?

Areas We Evaluate:

  • Main Traffic Data Analysis:
    – Understand what broad periods were the most successful for your website in terms of overall traffic, unique visitors and the return to new visitor ratio.
  • Audience Analysis:
    – We go in depth here to analyze your demographic and geographic data as well as what interests your visitors possess that form a correlation with the pages they visit. As well as this, we are able to determine whether percentage of visits your mobile and tablet traffic accounts for in comparison to desktops.
  • Acquisition Analysis:
    – Where do your visitors come from? Plain and simply we offer the clarity as to where you should be focusing your efforts to acquire new visitors as well as continue to activate any returning ones. Whether it be social media, finding the website on Google search based off of key words, following links from e-mail campaigns or simply having the website bookmarked by a loyal audience, understand where the potential audience lies as well as where your most loyal visitors are located.
  • Behavioural Analysis:
    – It’s nice to know that you have visitors but where exactly are they going on your website? We offer a behaviour flow that measures not only what pages your visitors are viewing, but what pages they viewed prior and after that directed them to that part of the website. If you have a site search function on your site, we can also determine for you exactly what visitors are typing in to look for.
  • Key Issues & Suggestions:
    – Once we have analyzed all of the aforementioned data, we will come up with our recommendations as to what changes should be immediately implemented as well as any strategies that can be slowly developed and implemented in the long term.
Google analytics

Excite IT, Brace168, and VITCS Merge to Form Excite Cyber: A New Era of Fearless Technology Solutions

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